PPC Search Engine Marketing

Pay Per Click Search Engine Marketing is a method of getting immediate search engine exposure for your website. Your ads appear on the top and right of the natural search results. You bid a certain amount on relevant keywords and depending on your bid and other factors you can control who sees your advert and at what position it appears at. Ads are served to people that have just searched for your keyword and they are therefore much more likely to click through to your website and buy your product or sign up for a service. You can pay as little as 60c per click and have complete control of how much you spend each day.

Google AdWords PPC

If you want the greatest exposure for your ads Google AdWords PPC is the way to go. As the most popular search engine you can be sure the most people seeing your ads. Your ads will appear on the Google Search network such as on Google.co.za and in gmail alongside emails. You can also advertising on other highly relevant websites in the form of adsense ads.

Yahoo! Search Marketing PPC

Yahoo! Search Marketing PPC functions in a similar way to Google PPC but can prove to be a much more cost effective method of PPC advertising. Even although your ads might get less exposure you generally pay less per click that on Google meaning a higher ROI.

PPC Landing Pages

A landing page is the page a user lands on when clicking on your PPC ad. It is very important that the landing page gives the user exactly what they are searching for and therefore your homepage is usually no the best choice. If someone searches for one of your products they should land on a custom landing page devoted to that product.

If you would like to discuss how PPC Search Engine Marketing can increase the exposure of your website contact me.