Search Engine Optimisation

Search Engine Optimisation is the science of increasing the visibility of your site to the search engines. It involves the optimisation of the structure of your website as well as the content on each page. The results of careful and ethical Search Engine Optimisation is that your pages will start to rank in the top results on the search engines. This can mean a marked increase in relevant targeted web site traffic.

Ethical Search Engine Optimisation

As the field of Search Engine Optimisation has developed two camps have emerged, black hat and white hat SEO's. The Black Hats employ spammy tactics that get your site to rank almost immediately but only until your site gets banned. Therefore a successful long term Search Engine Optimisation strategy will necessitate the need for 100% ethical SEO.

In recent months some very high profile websites have been banned from Google because they have resorted to using spammy SEO methods. Flickaswitch is committed to totally ethical Search Engine Optimisation methods.

Search Engine Optimisation Methods

To increase your sites rank it needs to be as search engine friendly as possible. Therefore your Search Engine Optimisation strategy should involve the following:

Standards compliant website

Your website should be constructed with XHTML and CSS with easily spiderable text links. All unnecessary elements such as Javascript should be exported to external files. All style and formatting should be achieved using external CSS.

Optimised page content

Each page should be optimised for at most two key phrases. these key phrases need to be used in appropriate tags such as the page title h1 and h2, lists and formatted text.

SEO Link development strategy

Search engines such as Google view links to your website as votes, with websites with higher numbers of inbound authority links ranking higher. More links to your website also mean there are more channels for the search engine spiders to reach your site. A good source of free quality links are web directories. Submitting to directories and other relevant site is an essential part of a successful Search Engine Optimisation strategy.