RSS Marketing
RSS Marketing Technology
RSS stands for Really Simple Syndication and by using XML technology it allows the transfer of fresh content from your website to users. RSS marketing facilitates syndication of your content on other relevant websites as well allowing a website's frequent readers to browse fresh content using a feed aggregator.
RSS feeds is one of the latest online marketing technologies and is 100% opt-in, meaning it is a very effective in increasing your websites exposure.
The Benefits of RSS Marketing.
- Improve your search engine rankings
- Feed you customers fresh content about news, special offers etc.
- Drive in new traffic through RSS search engines and aggregators
- Syndicate your content to partner websites
Types of RSS Marketing
There are two kinds of XML feeds used for RSS advertising: 1) An RSS marketing feed that goes directly from your website to a user; and 2) A site-to-site RSS feed that transfers content from your website's feed to another website. Internet users can acces your feed using the following methods.
- Personal Homepage i.e. MyYahoo!, Google personalized home
- RSS Aggregator Software i.e. Sage, Thunderbird
- In their Firefox or IE7 browser as a live bookmark
- Syndicated on a partner website
Results of RSS Marketing
Once you have implemented RSS on your website you need to make sure your users can easily access your feed. You also need to submit RSS feeds to the various RSS Directories and online aggregators. As a result should see a boost in website traffic as users click through to your website through your RSS marketing channel. An added benefit of syndicating your content is the increase in inbound links to your website. Not only will this improve your visibility to the search engines it will also increase your traffic as users read snippets of your content on other sites and click through to your site to read the full content.
If you would like to discuss how RSS marketing can increase the exposure of your website contact me.