Bulk SMS & Online Marketing Solutions - Durban, KZN » SEO

The State Of South African SEO

admin — Tue, 11 Jan 2011 11:53:15 +0000

With the legacy of the high cost of internet access, South Africa has always seemed to be playing catch-up to the rest of the developed world. With the significant changes we have seen in 2010 such as uncapped internet and the launch of Cell C 3G, things are definitely improving. What about the current state of SEO (Search Engine Optimisation) in South Africa? From research and talking to friends in the website design and development industry it seems as though many are not taking SEO seriously. In some website design and development companies the SEO is an afterthought. In some instances it is left to the receptionist to fit in when she gets a moment. Yes truly shocking! Even certain companies that offer SEO seem to be providing it at a very basic level with the entire service consisting of a perfunctory stab at keyword research and then sprinkling these keywords onto each page.

Another factor that hampers the progress of SEO might be the South African attitude that “a boer maak a plan”(a farmer makes a plan). In other words there is the idea that anyone can do SEO and that it does not require skill or experience.

It is time South Africans start taking SEO seriously and start giving it the attention it truly deserves. For most clients a comprehensive SEO strategy results in a doubling of website traffic when doing a year on year comparison. As more and more South Africans get connected to the internet, your online presence will become ever more crucial to your businesses success.

Make 2011 the year that you get serious about SEO!

WordPress SEO & Hosting

admin — Thu, 09 Dec 2010 07:12:51 +0000

Are you wanting to start you own Blog? WordPress is the ideal choice! Not only is it secure, stable and offers thousands of add-ons but it is also free. Over 25 million people have chosen WordPress to power their place on the web.

Our WordPress Hosting offers the exact requirements you need to run a WordPress blog.

Our WordPress Hosting packages meet the requirements for the latest Version 3.2 (Spring 2011):

PHP version 5
MySQL version 5
Apache mod_rewrite module (for clean URIs known as Permalinks)

For R49 a month we offer:

10 GB of storage
Unlimited traffic
100 Email accounts

For a small additional fee of R299 we will also setup your blog and implement best practice SEO plug-ins so that your WordPress Blog is ready for the search engines.

Google Webmasters Tools – SEO Ranking CTR

admin — Sat, 27 Nov 2010 07:51:38 +0000

Since Google Webmasters rolled out the updated features a few weeks back, one feature stands out. This is the ability to do analysis on the CTR of keywords based on their position and relevance to the search query. A higher position does not always means a higher CTR. With an optimised meta title and description, the listing can be made more appealing to give it the edge over the other top 10 listings.

Should Link Building Be Part Of Your SEO Strategy

admin — Thu, 28 Oct 2010 12:10:23 +0000

This posts sees me sitting at OR Tambo Airport waiting for a flight to London. Connected via Iphone 4 tethered on MTN 3.5G. Very fast speeds and I have a place to plug in my cable which is great!

So should a hotel actively build links in conjunction with its SEO campaign? The answer is an emphatic yes! When you have cemented top rankings on your brand terms, the focus turns to more competitive terms. With these comes the obvious competition and if your competitors are building links you can very quickly be left behind.

Obvious places to ask for links are business partners. Car rental companies, tour companies, etc. all provide relevant linking opportunities. Another strategy is to create link worthy content. If you have a famous restaurant, provide recipes to your dishes and cocktails. Create a location page with unique local information on it.

How many of your clients own websites? Why not give them a complementary service or discount in exchange for a blog post or article. Actively promoting your website begins at home and a successful SEO campaign has its foundations on built on a quality link base.