The Future Of SEO
With each update Google rolls out they are attempting to sift out the spam and return the most relevant and authoratative results possible. Therefore many techniques just don’t work anymore.
For instance bought links are very easy to pick up and having a significant amount of unrelated reciprocal links are now detrimental to your site. This is because the Googlebot has different crawl priorities and site with irrelevant links are just not getting crawled as they used to.
What is the best way to get your site ranking in Google? Remember Google wants a site and the links pointing to it to develop naturally. It wants people to find a site and because of its quality content, link to it. So make sure your site has good quality useful content and then maybe contact webmasters of authority sites and ask them for a link. If your site offers something useful to their readers they will be more likely to link to your site as it enhances the experience for their visitors. Also don’t forget about RSS feeds. By having an RSS feed you will open new avenues for people to link to your site and for Google to find its way to spider your site.