adwords mistakes
Adwords can be one of the easiest online methods of marketing but it can also be one of the most costly. Many accounts are set up, a few general keywords are added and then they are left to do there own thing. This method of account management is not at all effective and can lead to a very high cost per conversion.
You should be trying to achieve a maximum return on investment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffic to your website.
The mistakes to avoid.
Having a long list of general keywords
Creating long lists of irrelevant and generic keywords will mean higher CPC and you will be competing with the biggest playes in you industry. Rather focus on more specific keywords that desribe products or services that you offer.
Your ad text does not contain the keyword
Bu using DKI(Dynamic Keyword Insertion) you can ensire that you ads are highly relvant. This means people are more likely to click on you ad meaning a boost for your qulity score and lower cpc’s.
Not having specific landing pages
Targeted landing pages are essential. If the user click through and does not find what they serach for they will very likely hit the back button and choose one of you competitors. This costs you a click and directs users to your competitors.
Not turning on optimized Ad Serving
Adwords allows you to create multiple ads and will serve these randomly at first to see which one user prefer. After a favourite is established you can deleted the under performing ad and try another ad
Not tracking results
It is essential to track how your campaigns are performing. Google offers tracking code that you place on you thanks page that will tell you your conversion rate. Google analytics is free service that gives highly data about campaign and website statistics.
Using the same bids for search and content network
The content network can be a very effective way of showing your add to a lot of users. This can mean many more clicks than on the search network. Therefore you would want to lower you bids drastically. If you bid £1 on the search network you could get away with bidding £0.10 on the content network. Otherwise you could drain you budget very quickly on clicks that are less likely to convert.
By avoiding these mistakes you can make sure you are getting the most out of your advertising campaign. Your CPA should decrease and as your quality score increases your CPC should drop. Adwords is easy to use but to get the most from Adwords, it needs to be used cleverly.