SEO for the Hotel Industry

The hotel industry is one of the most competitive out there. So how do you go about getting your Hotel site to rank?

You will be surprised how many searches are done for the actual name of the hotel. So concentrate on your hotels name. Then do some full research on all keyterms potential clients are searching for and integrate these into your website.

Good examples of Hotel sites include some of the following:

• Chandris Hotels in Greece
• Nash Rex hotel Geneva
• Nash Carlton Lausanne
• Royal Crown Hotel Brussels
• Hotel BurgGolf Purmerend

Use divs to layout your site and make sure you include the necessary meta data. Then above all make sure you grow inbound links to your hotel pages.

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Having recent aquired a Nokia N70 I finally had a chance to browse the web from my mobile phone. Using Flickaswitch as a benchmark I compared it to a number of popular websites. The Conclusion: you cannot beat css based webpage design. The navigation should be in the form of an list. And proper use should be made of H tags so that the user can destinquish headings and important text. Images should be kept to a minimum and the important information should be kept near the top of the page so that you dont have to scroll dow forever.

Ive never posted from an Airport before so here goes - sitting at Gatwick on my way home to South Africa. Connect for free through a voucher from pcpro mag. Nice!!

Ok whats been happening in the world of serach marketing recently? 

Matt Cutts has posted some very nice videos with him talkinhjg about SEO ect.

With the recent interest in click fraud, Google have introduced a new feature in the interface showin info on the number of invalid clicks(if any) they have picked up.

Port Shepstone 3G

For the next few months I will be working via 3G from Port Shepstone. Port shepstone luckily has pretty good 3g coverage from vodacom. So i can do my work with a reasonably speedy connection. Goodbye 8meg UK Broadband and hello 384k 3G South African Connection

When choosing a hosting company many webmasters look at certain things such as the amount of space, included bandwidth and whether it has features such as PHP and MYSQL. From a Search Engine Marketing point of view the actual geographic location of the servers is also a very important factor.

Google uses two criteria to figure out what country your website would be most relevant to. When a user searches for “mobile phone contracts” from google.co.uk they would obviously not want results returned from websites from the USA. Therefore users may check the UK only results radio button. Firstly Google will consider if the site has a country specific domain name such as .co.uk or .co.za. If it is a generic .com it will detect what country the site is hosted in using the ip address of the sites host.

So always make sure that you are letting the Search Engines know what country your website is based in. Not only will fewer results be return for a country specific search with the greater chance of ranking, users will also be returned more relevant results. It is always a good idea to contact potential host and find out exactly where their data centres are as some do not volunteer this type of information on their websites.